You may like reading following interesting pieces as well —. How to create an App? How much does it cost to create an app? Top App Companies. The process of getting an app approved can take anywhere from a few days to several months. If you submit your app for review on time, it will usually be approved within 24 hours. However, this is not always the case and sometimes the approval process takes longer than expected. The rejection rate for new apps submitted to the App Store is very low.
However, there are many other reasons why an app might be rejected including inappropriate content or usage, poor quality, and other issues. Your email address will not be published. Hiring Agicent App Development Company is easy, all you need to do is to send us an email at sales agicent. Get a Quote Toggle navigation. Close Menu. Table of Contents. Tags app store review process apple app review guidelines. Leave a Reply Cancel reply Your email address will not be published. Get in touch. Unlike content moderators at Silicon Valley companies such as Facebook or YouTube that rely on tens of thousands of contractors, Apple's app reviewers work for Apple, people familiar with the process said.
They're paid hourly, have employee badges and get Apple benefits such as health care. Everyone starts out reviewing iPhone apps, and as reviewers become more senior, they are trained to evaluate apps with in-app purchases, subscriptions, Apple Watch and Apple TV. The department has more than reviewers and is based out of a pair of offices in Sunnyvale, California — not Apple's famous Apple Park campus or its older headquarters, Infinite Loop, people familiar with the offices said.
Lots of reviewers are fluent in non-English languages, and some teams in the division specialize in individual languages.
Apple says its reviewers speak 81 different languages. App Review is organized under the marketing umbrella at Apple and always has been, even before Schiller took over the greater App Store marketing and product departments in late Although Schiller is involved in decision-making through the ERB, people who worked at the App Review office said that he rarely if ever visits the office where the review takes place. According to people familiar with app review operations, day-to-day oversight mainly falls to a vice president at Apple, Ron Okamoto, and a director who joined Apple when it bought TestFlight in , whom CNBC is not naming because of security reasons.
Reviewers say they sometimes receive feedback from developers that can be threatening. App Review was developed shortly after the iPhone App Store was launched in Reviewers "claim" a batch of apps through a web portal on a Mac desktop, called App Claim.
They often examine the app on an attached iPad, even if it's an iPhone app, although there are stations for reviewers to evaluate Watch and TV apps on those devices, people familiar with the process said. Some developers have said they were surprised to see iPad screenshots of their iPhone apps in their logged communication with App Review. Reviewers compare the app with Apple's public App Store guidelines , including making sure it runs without crashing and isn't full of illegal content.
Then the reviewers make a call whether to accept, reject or hold the app. Most reviewers spend only a few minutes per app, but many apps are simple and only require a short period to evaluate, the people said.
Reviewers have daily quotas of between 50 and apps, and the number of apps any individual reviewer gets through in an hour is tracked by software called Watchtower, according to screenshots seen by CNBC. Reviewers are also judged on whether their decisions are later overturned and other quality-oriented stats. People who worked at App Review said that work days could be long, especially ahead of Apple's annual release of its new version of iOS, when app developers update their apps so they're compatible.
One stat that is closely tracked at App Review is called SLA, which stands for service-level agreement. When there's a big queue of apps, the SLA percentage drops, according to reviewers who worked at Apple.
Reviewers generally don't face horrific or illegal content on a regular basis, although one reviewer said that one time they discovered child pornography in a pending app. During the submission, you will also need to set its category, keywords, and the price band. The App Store approval process can take anywhere from a few days to a couple of months.
As of April of , the average app approval time was about a week. However, the variable nature of this process needs to be accounted for in your expectations of app delivery times. If, however, approval is denied, they will notify you of the problems by email and you will need to make necessary fixes and resubmit. Patience is required in most cases.
With an average of more than submissions per day during May of , the reviewers are busy and new or upgraded devices can result in an avalanche of new apps all at once, slowing the app approval process even more. If you decide at some future date to update your app with extensive new features or to meet the requirements of new equipment, you will be required to go through the App Store approval process again.
Apple is very particular about the merchandise offered for sale in their App Store. That is one reason their apps are so popular. If your app offers a real value to users and demonstrates technical excellence along with a creative and cool functionality, you may have a chance of having the iTunes editorial teams choose to highlight it and you could soon be an Apple App Store success story.
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