How many types of sales letters are there? Reports that show progress, accomplishments, or activities over time or at a given stage of a major assignment are known as:. Feasibility reports. The role of the chairman as a committee member is:. To monitor financial activities. To coordinate the work of the committee e.
To carry out the administrative work of the committee. To communicate positively. How many types of letter reports are there?
What is the name commonly used to refer to the place in which commodities are bought and sold? How long is the period covered by weekly market reports? Collection letters should be:. What is the name for a typically short message that uses natural, casual language? Analytical letter report. Scientific report. Informational letter report. What is the name for a written summary of a meeting's proceedings? What is the letter used to reply to a complaint called? Collection letters are usually written in:.
What types of proposals are typically academic in nature? Memoranda are used to:. Provide information to someone not related to the company. Communicate with someone inside the company. Communicate with another company. Communicate to the general public. Solicited sales letters are written:. In response to an inquiry. To sell a product or service. To persuade a buyer to buy a product.
To improve marketing. Organizations that hire hundreds of new employees each year must adopt what kind of approach to optimize their recruitment processes? Systematic approach. Organizational approach. Direct approach. Indirect approach. Other than the screening stage and final stage, what is the other stage in the interview process? All of the above. Which one of the following is not part of five stages of negotiation? Gather helpful information. Discussion and proposals.
Negotiate the issues and confirmation. Exchanging greetings. The key to writing a successful CV is:. Use long and verbose descriptions with an overconfident tone. Focus on your reader and think about your prospective employer's need. The use of visual aids in your writing can be an excellent option, and can reinforce the written discussion.
For example, if you write that sales are up 4 percent over this time last year, the number alone may not get the attention it deserves. If, however, near the text section you feature a bar graph demonstrating the sales growth figures, the representation of the information in textual and graphical way may reinforce its importance. As you look across the top of your word processing program you may notice bold , italics , underline, highlights, your choice of colors, and a host of interesting fonts.
Although it can be entertaining to experiment with these visual effects, do not use them just for the sake of decoration. Still, when you need to highlight an important fact or emphasize a key question in a report, your readers will appreciate your use of visual effects to draw their attention.
Consider the following examples:. Emphasis can be influenced by your choice of font. Serif fonts, such as Times New Roman and Garamond, have decorative ends that make the font easy to read. Sans serif fonts, like Arial, lack these visual cues and often serve better as headers.
The information at end of the sentence is what people often recall, and is therefore normally considered the location of maximum emphasis. The second best position for recall is the beginning of the sentence, while the middle of the sentence is the area with the least recall. If you want to highlight a point, place it at the beginning or end of the sentence, and if you want to deemphasize a point, the middle is your best option McLean, Most readers prefer sentence B, but why?
Sentence A is written in active voice —a sentence structure in which the subject carries out the action. Sentence B is written in passive voice —a sentence structure in which the subject receives the action.
Active sentences tend to be shorter, more precise, and easier to understand. This is especially true because passive sentences can be written in ways that do not tell the reader who the doer of the action is. Active voice is the clear choice for a variety of contexts, but not all. Passive voice allows the writer to avoid personal references or personal pronouns he, she, they to create a more objective tone.
Overall, business communication resources tend to recommend active voice as the preferred style. Still, the styles themselves are not the problem or challenge, but it is how we use them that matters. A skilled business writer will see both styles as options within a range of choices and learn to distinguish when each style is most appropriate to facilitate communication.
The sentences in Table You may recall this exercise from the introduction of this chapter. How did you do? In business and industry there is increasing pressure to produce under deadlines that in some respects have been artificially accelerated by the immediacy inherent in technological communication devices.
An appropriate business writing style can be formal or informal, depending on the context, but it should always reflect favorably on the writer and the organization. Select at least three examples of writing from different kinds of sources, such as a government Web site, a textbook, a popular magazine, and a novel. According to the style characteristics discussed in this section, how would you characterize the style of each?
Select a paragraph to rewrite in a different style—for example, if the style is formal, make it informal; if the selection is written in active voice, make it passive. Discuss your results with your classmates. What are some qualities of a good business writing style? What makes certain styles more appropriate for business than others? Discuss your thoughts with a classmate. Find an example of formal writing and write an informal version.
Please share with your classmates. Find an example of informal writing and write a formal version. You are assigned to a work team that has to come up with a formal declaration and an informal explanation for the declaration. The declaration could be a memo indicating that your business will be observing a holiday each team should have a different holiday.
How would you characterize your writing style? Do you need to make modifications to make your style suitable for business writing? Write a one- to two-page essay on this subject.
The speaker makes a presentation with the help of an outline, note cards, or visual aids in which method of delivery? It is saying what you want to say in the fewest possible words without sacrificing the other qualities.
In it, the message is complete without being wordy. It increases emphasis in the message. Match this statement with one of the following principles of communication:. Fisher and Ury developed a concept known as :. Collection letters are usually written in:. The form of communication used most of the time for written messages to persons inside your organization is called:. Making feedback more useful which aspect is the most important from the followings:.
There are types of job letters.
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