When was gatorade invented

In , the Gators started drinking Gatorade during hot summer practices and not only did the weight loss problem improve, but they also saw a significant drop in the number of players hospitalized for heat exhaustion. Cade also credited the drink with his team's record that season [source: Kays ].

In the fall of , Stokely-Van Camp Co. Even Gatorade has branched out with new varieties over the years, rebranding itself as "G" and adding sub-brands like the low-calorie G2 and Gatorade Recover. Sign up for our Newsletter! Mobile Newsletter banner close. Mobile Newsletter chat close. The next day, 17 players went to the hospital and eight were admitted.

Deeply concerned, Graves asked Cade for enough Gatorade to keep all players supplied during both practice and games. Over the next five years, only one player. Turns out, he had not drunk any Gatorade. The Gators rolled to an record in , earning a reputation as a second-half team, and after a season-ending victory over the University of Miami a reporter for the Miami Herald scored an interview with Graves where the coach talked about the beneficial effects of Gatorade.

By that fall, Stokely-Van Camp had secured rights from Cade and his fellow inventors to begin marketing Gatorade nationwide. Soon, Stokely-Van Camp was selling hundreds of thousands of gallons of Gatorade annually and interest in ownership rights grew. The next few years were marked by a series of legal disputes that were ultimately settled in so that both the University of Florida and the original inventors — organized as the Gatorade Trust — received royalties.

In , the Quaker Oats Co. NCAA regulations prevented Cade from compensating the players for the time they spent giving blood and sweat samples, so he rewarded them with steak dinners. Researchers quickly figured out that the athletes lost so much weight to sweat -- sometimes as much as 10 pounds during a practice -- that they needed a drink that would replace the lost carbohydrates and electrolytes.

Developed so that water and sodium could be more readily absorbed in the intestinal tract, the drink also included sugar, a key source of energy, and phosphate to help burn the sugar. The Gators became known as a second-half team because they often dominated opponents later in the game. As interest in the drink spread, Cade offered his patent rights to the University of Florida.

The school turned him down but later engaged in a protracted court battle over royalty rights and struck a deal in Stokely-Van Camp bought the rights to Gatorade in and had it in supermarkets a year later. Quaker Oats bought the rights in and began marketing it nationally. Sign up now to learn about This Day in History straight from your inbox.

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