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Leo Model Foundation. They may not be the largest lobbying force on Capitol Hill, but they do make efforts to change laws to reflect their mission of reducing animal cruelty. PETA has several strategies for getting coverage in mass media outlets. It isn't easy, but it's possible to gain the attention of these outlets. However, they're constantly flooded with news releases and pitches, so PETA has to get creative.
Publicity stunts that have an element of shock may attract media outlets. Celebrity power can also help. By using models, musicians, athletes, and actors as the subjects of their PR campaigns, PETA generates buzz from fans of those celebrities. Magazines, blogs, and TV shows are more likely to cover PR campaigns when they know there's a built-in audience that will tune in to hear from a celebrity.
People for the Ethical Treatment of Animals. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products.
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